Black does not photograph the way it looks. In a shop it reads flat; in daylight it shows every texture in the weave. That is why we care more about the finish of a black fabric than its shade.

Keeping it black

Wash cold, inside out, and less often than you think. Most black garments do not fade from wear — they fade from hot water and from drying in direct sun. Air-dry them in shade and they hold their depth for years.

Detergent matters more than temperature. Something mild and liquid, no bleach, no softener. Softener coats the fibre and dulls the surface.

Mixing blacks

Two blacks rarely match, and trying to make them match is a losing game. Put them together deliberately instead: a matte cotton against a smooth wool reads as intentional, where two near-identical blacks read as a mistake.